Our Mission & Values
We're committed to creating exceptional products that enhance your everyday life while maintaining the highest standards of quality and sustainability.
Passion
We pour our hearts into every product we create, ensuring each item meets our exacting standards.
Quality
We never compromise on materials or craftsmanship, delivering products that stand the test of time.
Community
We believe in building lasting relationships with our customers and giving back to the communities we serve.
Our Journey
Founded in 2010, our company has grown from a small team of passionate individuals to an industry leader. Through the years, we've remained committed to our core values while continuously innovating and expanding our product line.
- 1
2010: Our Founding
Started with just three employees and one product line
- 2
2015: Expansion
Opened our first flagship store and expanded to international markets
- 3
2020: Innovation
Launched our sustainable product line and e-commerce platform
What Sets Us Apart
We differentiate ourselves through unwavering commitment to quality, innovation, and customer satisfaction.
Premium Quality
Every product undergoes rigorous quality testing to ensure it meets our high standards before reaching your hands.
Sustainable Practices
We're committed to reducing our environmental footprint through eco-friendly materials and responsible manufacturing.
Customer-Centric Approach
We listen to our customers and continuously improve our products based on your valuable feedback.
Community Involvement
We actively participate in community initiatives and donate a portion of our profits to charitable causes.
Meet Our Team
The passionate individuals behind our brand who work tirelessly to bring our vision to life.
Angle Know
Founder & CEO
Bezawit Abebe
Head of Design
Biruk Tesfaye
Product Development